Micro influencers marketing and brand image to purchase intention of cosmetic products focallure. Pengaruh Celebrity Endorser, Brand Image, Kualitas Produk Terhadap Niat Beli Sepatu Olahraga Nike Di Kota Denpasar.
Middle-East Journal of Scientific Research, 12. Consumer Intention to Shop Online: B2c E-Commerce in Developing Countries.
Journal of Consumer Sciences, 4(2), 76–89. the Effect of Social Media Influencer on Brand Image, Self-Concept, and Purchase Intention.
Hermanda, A., Sumarwan, U., & Tinaprillia, N. Proceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020, August, 899–904. Information systems, social media influencers and subjective norms impact to purchase intentions in e-commerce. Konsep Teknik Dan Aplikasi Menggunakan Program SmartPLS, 3. Structural Equation Modeling: Metode Alternatif Dengan Partial Least Square (PLS) (Edisi Keempat). 7 Tren Pemasaran Influencer Diharapkan pada tahun 2021. Engage, Assess, Apply with MyLabMarketing. Influencer Marketing Who Really Influences Your Customers? (First). Di Tengah Covid-19, Pemasaran Online dan Digital Branding Jadi Pilihan. Media Sosial Jadi Kebutuhan, Influencer Jadi Incaran. Meanwhile, brand image has a positive and significant effect on online purchase intentions. The results of this study indicate that social media influencers have no positive and significant effect on online purchase intentions. Partial Least Square (PLS) is used to analyze the respondent's data that has been collected. The criteria for respondents in this study were women aged 18 years and over who followed Tasya Farasya's Instagram and knew about Maybelline products. This study was conducted to analyze the impact of social media influencers and brand image on online consumer purchase intentions. Companies use social media influencer to advertise their products. Therefore, the pattern of marketing is changed by doing marketing online. Whereas consumption or people's purchasing power supports 60% of the Indonesian economy. Household consumption or the purchasing power of the Indonesian people fell very deeply. The Covid-19 pandemic that has hit the whole world has caused economic problems.
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